Making Money Online By Ghost Writing Blogs For Corporate Clients

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By Mark Knowles

One recent phenomenon that provides and on line money making opportunity is writing blogs for corporate clients. Most corporations do not employ senior executives based on their creative writing skills, so when a corporate blog needs content, they will often use copywriters or force the hapless executive to write something "interesting and informative," once a week.

These painful-to-behold corporate blogs are becoming a standard feature of most corporations and are almost the antithesis of a real blog. So - ghost writing corporate blogs is an interesting was of making money online. I have done a few myself and I will say that the subject matter is likely to be extremely boring. No matter the fact that they pay is reasonable, getting that fine line between entertaining and downright offensive to the company is hard - and I have been fired for over stepping the boundaries on several occasions. Usually I was at the point where I would rather kill myself than write another word on that subject anyway.

This is true
This is true


But - I did get traffic and readers. It is genuinely difficult to come up with something witty and entertaining about high risk corporate loans or invoice factoring once a week and still keep the tone of the Chief Financial Officer who is - at best - vague - about what he thinks this week's blog needs to cover. "Something interesting about this week's recent court case involving Citibank."

So - good pay, boring subjects (if it was interesting it would be easy to write about once a week) vague brief from the CFO who did not want to do the damned blog in the first place and gave up in the third week; trying to write using some one else's voice, and a need for readership about some extremely dull and never-searched-for on the Internet subjects about sums it up. But - you can charge good money for doing this if you are prepared to do good research.

Research is key - especially if this is some esoteric field like loan modification where there are considerable and ever changing rules and regulations to be observed. Nonetheless - if you can demonstrate enough research skills and the ability to adapt, this can be a financially rewarding occupation. I cannot disclose the various blogs I have written in public as that is part of my arrangement. But - If you are interested in hiring me, I have [permission to do so privately to potential clients. There is more than one way to make money online, and as a pro-blogger. this should be an avenue to explore for quite some time.


Comments

trose 2 years ago

I had no idea you could do this. Very interesting!

iantoPF profile image

iantoPF Level 2 Commenter 2 years ago

You always come up with good plans Mark. I like this, food for thought.

Mark Knowles profile image

Mark Knowles Hub Author 2 years ago

Thanks guys. Good luck out there. :)

Edweirdo profile image

Edweirdo 2 years ago

Great idea - one of the strengths on my annual reviews during my years in corporate life was my writing ability.

Have to look into this some more...

Mark Knowles profile image

Mark Knowles Hub Author 2 years ago

LOL Crap! - I forgot it :)

Mike Lickteig profile image

Mike Lickteig Level 3 Commenter 2 years ago

I've done a little of this, and you're correct--it is deathly dull. There was an element of job security to it, however--when I was able to become the "public voice" of the company, they were reluctant to let me slip away and leave them to expressing ideas for themselves.

Nice topic, thanks for sharing.

Mike

Mark Knowles profile image

Mark Knowles Hub Author 2 years ago

lol Deathly dull about sums it up.....

Hello, hello, profile image

Hello, hello, 2 years ago

I have just signed up with freelancer and although not paid a lot but it put some penny into my empty box. They send you tons of emails with offers. Thanks Mark for a great hub.

Edweirdo profile image

Edweirdo 2 years ago

Hi Mark!

You should also use the other 2 tags - not everyone uses 60dc...

I feel like a dink giving you advice - I'm practically a newbie!

summaiya soomro 2 years ago

hey Mark!

really a good thing to share!! thankx :)

Mark Knowles profile image

Mark Knowles Hub Author 2 years ago

If they are not using 60dc - they are losing out - that is the one getting the promo. ;) But I will check 'em out and see which ones are being added.

Edweirdo profile image

Edweirdo 2 years ago

The others are "60daychallenge" and "60 day challenge".

Susana S profile image

Susana S Level 2 Commenter 2 years ago

While I've not the same level of blogging experience as you I can definitely relate to "I would rather kill myself than write another word on that subject", lol. I do find it gets very boring writing on the same thing all the time. I like variety and I like the freedom to choose - which hubpages gives me and professional blogging does not!

Mark Knowles profile image

Mark Knowles Hub Author 2 years ago

LOL - Thanks Ed. Susanna - Yup - get to that point where your head is so full of things you don't want to know.......

theblackedition profile image

theblackedition 2 years ago

"I can't wait to see what I am thinking..." haha! I guess dirty and boring jobs have some money in them. Thanks for sharing Mark!

ladylux profile image

ladylux 2 years ago

I hear ya! Blogs are hard enough to keep up with when they're interesting, but good to know the opportunity is out there!

one2get2no profile image

one2get2no Level 4 Commenter 2 years ago

Thanks Mark.....nice interesting blog. I agree because I used to write for one of the top Swiss Banks and you know what they say - the Swiss are Germans without a sense of humour - so they didn't appreciate my 'Brit humour' and made me rewrite the stuff over and over again till the last vestage of humour had been squeezed from the blog. Although they seemed okay with the title 'Everything You Want to Gnomes About Giving Us Your Money'

billyaustindillon profile image

billyaustindillon Level 2 Commenter 2 years ago

Mark great advice - I had no idea - the boredom factor may be hard to take but there are always ways around that.

Sandyspider profile image

Sandyspider Level 1 Commenter 2 years ago

I have been thinking on doing this. Thanks for the advice.

aguasilver profile image

aguasilver Level 6 Commenter 2 years ago

Hi Mark, Good hub, do you think I could get some of those TV Evangelists to commission me? - I would definitely write the wrong stuff about banking... (just joking, but thanks for the hub);o)

John

Mark Knowles profile image

Mark Knowles Hub Author 2 years ago

LOL I don't think those TV evangelists have too much trouble coming up with material. :)

Did one on distressed loan restructuring that was painfully difficult to think of things to write about.

aguasilver profile image

aguasilver Level 6 Commenter 2 years ago

Did one on distressed loan restructuring that was painfully difficult to think of things to write about....

Left brain suits rarely appreciate right brain creativity!

Mark Knowles profile image

Mark Knowles Hub Author 2 years ago

That is the problem - Korporate Kulture meets Witty Blogging is guaranteed to be a short relationship. With a few exceptions.

barryrutherford profile image

barryrutherford Level 5 Commenter 2 years ago

Great information. Thanks !

pmccray profile image

pmccray Level 4 Commenter 2 years ago

Whoa thanks for the informative hub. I had no idea. Bookmarked (of course)

maryspeller profile image

maryspeller 2 years ago

Thanks for this Hubpage Mark. It is a great idea if cash is a little tight. It would certainly be an option if you are feeling the pressure to go back into the workforce while waiting for your online business to reap the rewards.

Cassandra 8 months ago

It is the non stop struggle of the Mark Knowles. I also appreciate it.

www.cassandragoode.ws

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